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AccessFuel

AccessFuel

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At AccessFuel, we help customers access insights to fuel revenues.

We support organizations seeking to grow eCommerce Revenues through the development of Customer Personas & Actionable Data Insights.

We call it 'Data Supercharging': supercharging your customer data to supercharge your marketing and sales growth - in an intelligent and scalable way.

LIFE TODAY | THE CHALLENGE: 

Companies are Data Rich, yet Insights Poor. You have amassed a lot of data, but how do you take action in a way that informs strategic decision making, and maximizes revenue growth?

WE CREATE VALUE & NEW REVENUES by:

  1. Consolidating your existing data
  2. Enriching by adding the right, missing data (demographic, psychographic, etc)
  3. Creating Your Customer Personas - so you know which customers are most valuable

"You're leaving money on the table if you're not working with AccessFuel. Their data mining capabilities provided us with a treasure trove of insights we could have only wished for."

Christen
Founder at Reach

Use Cases

Marketing

Marketing: create more relevant content and messaging based on personas: 1. Acquisition: find new lookalike audiences based on the ones who matter - and based on business goals & objectives 2. Conversion: sell more by knowing which products to sell to which personas. Bundle to up- and cross-sell 3. Retention: keep existing customers engaged by promoting relevant products on relevant channels at the right price.

Sales

Sales: maximize revenues and growth by monetizing your data. The better you know your customers the more effectively you can market and sell your products.

Entire Team (Organization)

By consolidating your data and creating personas, teams are unified around the same, centralized data and easy-to-understand customer personas. This supports strategy and enables for data-driven decision making to optimize all aspects of your business.