Allen Marketing Communications, Inc. (AMC) is a boutique consumer marketing PR agency specializing in travel, hospitality, food and beverages, wine and spirits, spas and wellness, non-profits and lifestyle brands PR based in New York City. Founded in February 2009, AMC crafts integrated public relations programs using several disciplines -- brand building, destination marketing, media relations, search engine optimization, social media, cause-related marketing, consumer promotions, special events (press conferences, consumer events, cocktail receptions), media tours -- to generate brand and consumer awareness for clients.
"Allen Marketing Communications, Inc. successfully promoted the client’s company, driving exposure and brand awareness. Their responsive and collaborative approach fostered a seamless working relationship. They were easy to work with, and their team’s communication expertise was impressive."
Allen Marketing Communications, Inc. are skilled storytellers. We craft timely story angles tied to current trends and statistics to keep our clients top of mind in the media. A credible third party story in the press can do wonders to build brand and consumer awareness for clients
Cause-Related Marketing is an effective public relations tool to position clients as good corporate citizens while supporting a worthwhile 501 (c) charitable cause.With an effective cause-related marketing program, the corporate client and non-profit benefit from the media relations campaign 1) which elevates the profile for both entities and 2) raises funds for the charity by having a percentage of sales donated to a particular cause.
Our team will manage our client's reputation to issue statements about developments as things evolve during a crisis. Our team will work closely with our clients to develop statements to issue to consumers, to the press, to the industry and to stakeholders. Our team employs traditional media relations and social media outreach to ensure the public receives the most up to date information as things evolve during the crisis.
New product introductions leverages several public relations tools such as brand development, media relations, product samplings, trade shows, and guerilla marketing to bring a new product to market
Our special events services range from consumer events, press conferences, cocktail receptions to generate brand and consumer awareness for our clients. Our team brainstorms creative out-of-the-box ideas to intrigue journalists and inspire consumers to attend our consumer events. Our team could hire a videographer 1) to create a time lapse of this event, 2) send b-roll footage on a satellite feed to secure stories or 3) convert footage into short videos to be included in blogs.