Diagnosed what was going on: Assessing why traffic had slipped, we pinpointed some problems with the site’s user experience, internal linking, and content quality. Audited internal links: A technical SEO step involved making sure link anchor text and targets were optimized correctly. Content improvements: We recommended several ways to raise content quality site wide and helped with on-page revisions. Managed site hacks: We discovered that their MODX content management system was vulnerable t