Extend is the leading provider of modern product protection. The company's API-first solution allows merchants to easily offer protection plans, while delivering an elegant support experience to end customers. Through its AI-driven technology and proprietary insurance stack, Extend handles everything from offer merchandising and optimization, to claims adjudication to seamless end-to-end customer experiences. Launched in 2019, Extend has reinvented the antiquated extended warranty industry by eliminating many of the issues customers face with legacy providers, boosting customer confidence and retention. Extend works with over 600 leading manufacturers and retailers across multiple industries such as electronics, furniture, jewelry, auto parts, sports and fitness and more.

"Partnering with Extend was a no-brainer for us. Consumers can sometimes be hesitant to purchase big ticket items online, so product protection is ideal for offering peace of mind to our shoppers."

Steve Catanzaro
Vice President of Ecommerce at Bear

Use Cases

Drive Pure Profit

Merchants receive a portion of each protection plan sale, which goes straight to your bottom line.

Lightning Fast Integration

Our APIs and eCommerce platform integrations mean minimal development work for your team. Have a question? Our solutions team is always available to help.

Tailored Coverage

Our plans are designed to provide customers with the coverage they need. Whether it’s mechanical or electrical failure, or even damage caused by an accident, we create the best solution for your customers.

Rapid Claims = Happy Customers

No more long waits on hold! Over 95% of claims are instantly resolved, turning an unhappy customer into a delighted one.

Repeat Customers

When a customer’s claim is approved, Extend sends them back to your website to get a replacement product. Extend then pays the merchant the full retail price for that product.

Analytics & Optimization

Extend’s platform uses machine learning to continually optimize the presentation and pricing of our protection plan offers to drive maximum revenue for our merchant partners.