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- Technology
Fanplayr is a hybrid digital agency with proprietary AI to drive Behavioral Personalization for Websites & Ecommerce platforms.
Fanplayr uses behavioral segmentation patented technology, powered by AI, to improve website conversion performance.Fanplayr's software analyzes web users’ behavior, identifying parts of the conversion funnel where new value can be realized, and uses our patented Segmentation as a Service technology to capture and apply first-party website visitor data-in-motion using artificial intelligence, machine learning and custom business rule sets to deliver highly segmented and targeted content and interactions to optimize conversions as well as to achieve other desired business outcomes and defined performance metrics.