Fanplayr

By making behavioral data actionable, Fanplayr brings merchants the power to precisely target shoppers in real time, driving incremental revenue and profits by ensuring the most timely, relevant messaging or offer for each of your shoppers. Fanplayr Services’ clients typically realize a +30% increase in AOV, CR and decreased cart abandonment. Overall revenue uplift of websites equates to around 3-4%. Typically Fanplayr clients' campaign success averages 10X+ weekly ROI.

Some of Fanplayr's Campaign Strategies implemented during these troubled times:

Curbside Delivery - Geo Targeting to ensure touch-less Point of Sales

Same Day Delivery - Options for safe distancing

RFM - Recency, Frequency and Monetary - strategies for increasing sales/ managing outcomes from your existing client base.

Browser Notifications - Browse / Cart or Marketing Calendar proactive outreach.

Cart Abandonment - onsite with relevant and timely messaging (before leaving your site) or offsite intelligence feeding your ESP.

Page Abandonment - tracking client sessions (Past and Current) and working to convert before leaving the site

New users - Welcome offers specific to new customers and not just open discounts (Spray and Pray).

Product Recommendations- using Google AI

Personalized SMS Messaging - Behavioral Specific

Dynamic Email Retargeting