Forma is building photorealistic avatars that are dynamic and deeply personal, allowing people to see themselves in any item, digitally.
We believe that as our online lives grow in importance, people look for more authenticity and relatability - and for everybody on the planet there is nothing more familiar than an image of themselves.
Through the power of computer vision and enhanced graphics technology, Forma's technology allows fashion and apparel brands to better connect with their shoppers. Instantly.
Today they can try on any outfit whether just for fun or before buying on e-commerce, and soon they will be able star in a movie, video game, TV show, YouTube clip, billboard ad, VR/AR, etc.
The company was founded in late 2017, early in the commercialization of the recent breakthroughs in deep learning. We’ve raised seed funding from top VCs and angels and are based in San Francisco and Los Angeles.
""Forma is a great partner! The try-on tool has been a fantastic enhancement to our site enabling our clients to more effectively connect with our merchandise, especially as the current crisis has made remote shopping increasingly important.”"
When digital tryons are activated on an eCommerce website, engagement and conversions soar. Shoppers who complete a tryon: Spend an average of ~6.3x longer on site. vs. those who don't do a tryon. ~11.4x more likely to Add to Cart vs. those who don't do a tryon. View ~12.2x more product pages vs. those who don't do a tryon. ~8.8x more likely to Checkout/Purchase vs. those who don't do a tryon.