Directory/HBW Commerce
HBW Commerce

HBW Commerce

Categories
  • Technology
  • Business Services
  • Public Relations
  • Strategy
  • Paid Media
HBW partners with high-authority publishers to help brands access retail site product recommendations and native publisher content. 

The services provided by HBW improve traffic, SEO, PPC conversion rates, organic rank, and brand awareness. All of these improvements drive scale and open up new opportunities like ranking for competitive search terms. 

Contact HBW to help your brand win today!

"This team has really grown our sales through their publisher network. Previously, affiliate was really lacking for us and now it is a channel we can rely for consistent sales."

John S.
CEO at Pet Ecommerce Co

Use Cases

Onsite Editorials

Onsite Editorials are product recommendations posted directly to retail sites. They contain awarding headlines and descriptions for each product, take up ample page space, and show as a recommendation from a reputable publisher rather than a sponsored ad. These recommendations improve product trust, front-page visibility, PPC efficiencies, and SEO performance.

Offsite Recommendations

These recommandations are posted to publisher sites rather than retail sites. They can take many forms depending on the publisher, for example one publisher may write a "top 5" product article whereas another may write a product comparison article. Each recommendation links to a retail site, most often Amazon. The external traffic driven from the article leads to organic rank improvement for that product on the retail site. When this service is used alongside Onsite Editorials, products receive the greatest amount of new revenue generation.