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Littledata

Littledata

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Littledata boosts performance in Google, Meta and Klaviyo by tracking more customers and revenue

Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo. Reliably tracking revenue back to marketing channels boosts marketing attribution and fuels higher performing campaigns. For Klaviyo, get more revenue from the same flows by identifying opted-in customers for targeting. For GA4, get a tracking upgrade over Google Sales Channel.

  • Double revenue from abandoned cart flows in Klaviyo with better flow triggers
  • Focus the ad algorithms on high-converting customers by matching Shopify revenue
  • No more dumb ads: target full-funnel events sent via Conversions API (CAPI)
  • Power up Google Analytics (GA4), tracking checkout steps and recurring orders
  • Built for data experts - making it ridiculously easy to get accurate data

"I’ve been amazed by how Littledata’s new Klaviyo integration can increase audiences for abandoned cart flows and drive additional revenue"

Tyler Bell
Head of Lifecycle Marketing at Red Land Cotton

Use Cases

Combine the best of first-party data with server-side tracking

Littledata connects revenue with customer data in Google Analytics (GA4), Google Ads, Klaviyo, Facebook Ads, Instagram Ads, TikTok, Pinterest and more. built by data experts for data experts.

Better performing campaigns in Klaviyo

Building and running optimized campaigns in Klaviyo starts with the capture of ecommerce data that can be linked back to an email profile. With Littledata, you get more reliable server-side tracking, enhanced email identification and the ability to track anonymous profiles.

Target high-value shoppers

Our tracking gives you a clear picture of all your customers and the journey they take to purchase. Boost Lifetime Value (LTV) and lower Customer Acquisition Cost (CAC) by properly segmenting, targeting, and using data in marketing platforms.

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