Mapp is a digital marketing platform that provides insight-led customer engagement. It does this by combining customer intelligence and cross-channel marketing. With Mapp Cloud, brands can easily and effectively gain insights from data in order to trigger insight-based marketing activity. Customers benefit from AI-supported forecasting models to enable targeted and self-optimizing cross-channel campaigns. Automated customized messages can be sent over the most suitable marketing channel, at the right time, with the optimal contact frequency.
"Mapp is a hugely important part of the Entertainer Digital Team. The Entertainer is constantly innovating its communications strategies and the Mapp Cloud solution, as well as the strategic guidance offered by Mapp’s Account Management and Customer Success teams, have underpinned our business growth. We output a plethora of campaigns and Mapp understands the need to think customer-first. Mapp is integral in driving strategy not only for Email and CRM, but also developing strategies to improve d"
Brands are being engaged on more channels than ever before; from social media to email to mobile, consumers can choose their favorite way of interacting with companies. Mapp Cloud advances brands’ customer engagement through a robust cross-channel marketing platform, enabling you to be where the consumer is.
Get your message out there in the most powerful way possible with our email marketing software. Plan, execute, and monitor email marketing campaigns with Mapp Engage in order to build customer loyalty, nurture leads, increase direct sales, and promote brand awareness every time a recipient clicks on your email.
More than ever, modern consumers are on their mobile devices, whether it be smartphone, tablet or even a simple cellphone. Embrace this opportunity to connect with your customers wherever they are through push notifications, in-app messages, and SMS messages. Mapp Cloud helps you harness the power of mobile marketing to build better interactions, engage customers on the go, improve retention, and ultimately increase revenue.
Centralize data collection, unify customer profiles from disparate sources, create and manage segments, and activate those segments in priority channels with a customer data platform. Mapp’s CDP is both the foundation for data-driven marketing and customer-centric marketing.
Acquisition targeting done smarter with Mapp’s data management platform (DMP). Mapp Acquire allows you to target and convert your ideal customers online while enriching your retention data and helping you optimize spend. Use the data you own (first-party data) to the fullest and fine-tune your advertising strategies.
Unlock your data goldmine. Mapp Intelligence allows you to harness the power of first-party data to provide the most accurate prediction of what your customers are going to do next. Mapp Intelligence is already used by more than 400 brands to delineate, predict, and visualize customer profiles. The platform uses previous transaction data, browsing behavior, and contact history to analyze, score, and visualize insights about your customers. Mapp Intelligence allows you to see campaign performance in a way you haven’t been able to before. A set of easy-to-understand dashboards enables you to analyze performance across all campaigns. Dive into detailed campaign analysis that includes a breakdown by message, group, geography, and device and share each dashboard as a one-page report.