Results: Increased Lead Conversions by +300% By optimizing the consideration stage and adapting the conversion goal accordingly to the buyer stage, Auditoria with Nick’s determination got the results they desired but won’t stop there. Within the first month, conversion rates had increased, and by the second month of implementation both the conversion rate had a significant uplift. To provide an automatically customized buying experience Pathmonk watches every visitor on the page and analyses each action they take. Dynamically, and based on the visitors’ steps, the website extension delivers smart touchpoints on the website, making their experience interactive, playful and appropriate. With Pathmonk there is a great possibility to offer different conversion goals at different stages of the buying journey that best suit your user and their stage in the journey or pilgrimage.