Pentane is an eCommerce profitability system that shows you how to enhance revenue, ROAS, and advertising spend in order to achieve profitability, or maximize it. When combined with Pentane's real-time eCommerce KPI profitability dashboard, you can monitor changes and course correct when it's needed most, as it's happening.
"Before Pentane, the finance side of our business, especially around paid media, felt like running through the forest in the dark – just hoping we didn’t run face first into a major problem that we didn’t see coming. Pentane has been game changing, letting us see clearly with a full view of how to drive revenue and ROAS profitably."
Defining ad budgets by best guess or what "feels" comfortable can be a dangerous game. More often than not, arbitrarily defined budgets don't allow for the business to drive enough revenue to even have the chance of getting to profitability. Pentane solves this problem by taking in company expenses and revenue to provide the exact amount of revenue required to accomplish profitability goals, as well as the needed ROAS (which changes as revenue increases or decreases).
Is your company earning enough revenue to have chance to get to break even? Pentane will answer this question while also providing you with guidance on how the break even revenue amount changes as expenses are added or removed from the business.
It's extremely difficult to drive profitability if you can't see what is happening inside the business in real-time. And waiting until the P&L for this month is complete sometime next month isn't a solution. Let Pentane's profitability KPI dashboard allow you to monitor and adjust based on what is taking place in real-time.