The customer is shopping on your website and would normally only purchase one item. With POP, that same customer would see our widget and engage through a click and while interacting with Pop, would be shown a unique bundle that is curated specifically for them. This type of customization improves the likelihood of purchasing and encourages larger cart values. That same customer is now checking out with an average of 30-40% larger cart values and at an average conversion rate of 8-12% across all of our clients.