Long before Honey was purchased by Paypal for 4 billion dollars we reached out to Ryan, the founder, on Linkedin to see if they needed help. Like most, they had a mediocre bookkeeper who was in over their head, and even though they weren’t actively looking for help, they knew they needed probably needed it. Punch started working with them at 12 employees, they were just a small SAAS company that was just starting to generate revenue. We ended up working with them for over 2 years until we helped transition them to an in house team. Podcasting operational change management inside of workflows to establish a framework. Taking seamless key performance indicators offline to maximize the long tail. Keeping your eye on the ball while performing a deep dive on the start-up mentality to derive convergence on cross-platform integration.