Scopa Analytics helps brands and publishers increase revenue by bringing the efficiency of shoppable product tagging to their content.
Shoppable Product Tagging is proven via Instagram Shopping, Pinterest, and Amazon to foster higher content engagement and drive more clicks. Scopa brings this same ability to your e-commerce store, publication, editorial, or blog.
The bottom line is that Scopa enables you to:
Scopa offers the only plug-and-play Shoppable Product Tagging solution optimized for eCommerce and Affiliate Marketing.
Streamline the customer journey and Increase the conversions from your blog, editorials, and category pages. Make it as easy as Instagram to find and purchase the items that make up the content users are interested in with Product Tag Marketing. Learn more about driving conversions from content and Scopa for Commerce here: https://www.scopaanalytics.com/commerce/
Why have the most engaging part of your stories or articles- the images- be wasted on only one link? With PTM you can now add multiple affiliate links as tags on those images to make sure you reach your max affiliate revenue potential. Multiple affiliate links per image- but they only show up on interaction for optimal user experience. Your affiliate partners deserve the most, and so do you. Learn more about Scopa for Publishers here: https://www.scopaanalytics.com/publishers/
Clients using Scopa see that order values increase on average when leveraging Product Tag Marketing on their content. This is because it makes it much easier for the user to identify and purchase multiple items from a single piece of content. Learn more about cross-selling and Scopa for Commerce here: https://www.scopaanalytics.com/commerce/
When you're working on link-building to improve your SEO- tags can be leveraged for multiple higher intent links as opposed to one image or text-based link. If your affiliates and partners use PTM on their content- you will receive more traffic due to higher CTRs, higher intent traffic due to the specificity of those links, and lastly more backlinks in general for improving SEO. Learn more about Scopa for Publishers at: https://www.scopaanalytics.com/publishers/
Shoppable Product Tagging brings all the benefits of a heatmap and combines them with content-specific and product-specific attribution for truly actionable performance metrics before a conversion even takes place. See hovers, impressions, clicks, CTR, conversions, and CR on a per-tag basis for granular insights as well as data mapped trend analysis. Learn more about the analytics benefits of Scopa at: https://www.scopaanalytics.com/