Social Selling
Achieve that optimum blend between curated and original posts to boost engagement and maximize conversion.
Resources
Categories
- Content & Social Media
- Creative & Web Development
- Lifecycle Marketing
UpContent is a SaaS technology that helps marketing, sales, and HR professionals build trust, deepen relationships, and drive revenue through strategically curated content.
UpContent uniquely helps to solve this challenge in a frictionless way that:
#1 - Maintains the brand standards, approval processes, and compliance requirements for all third-party content,
#2 - Democratizes the article discovery and review effort to lighten the load on those at the core of marketing and business development and extracting the expertise of SMEs (in minutes a day),
#3 - Integrates with all of the distribution technologies you already use to get these insights to your audience,
#4 - Leverages curated articles to directly drive traffic to conversion points - with full attribution tracking.
For more information, or to request a personalized demo, visit https://www.upcontent.com.
"Content marketing done genius. Quick and Easy content searching, sorting, filtering, and curation. We are using UpContent to quickly source and post stories that our audience has interest in that is not stuff we've written. Doing so, we feel builds trust and authority. We're using this to build newsletters as well as post socially. Best things we post are pieces that our target client can use to bolster their knowledge/marketing/etc. (basically not stuff that benefits US, but benefits THEM)"
Dan Uyemura
Founder at PushPress
Use Cases
Employee Advocacy
Drive adoption and engagement by infusing third party articles that position your team as trusted resources in their craft - and the challenges your target audience is trying to solve.
Email Marketing
Regain consistency in your email marketing efforts and give those prospects who move through your nurture program a "soft landing" by delivering a curated email digest filled with content that they will look forward to receiving - without fear of "being sold to".
Website Session Optimization
Bring curated content to your website in a way that will optimize your visitor's session, drop bounce rate, increase site "freshness", and drive conversions - all while providing custom insights and imagery to align with your brand standards.
Learning and Development
Leverage curated articles to support asynchronous and informal learning and development efforts within and across departments through team chat, intranet sites, and internal email campaigns.