Adgile Media Group
About Adgile Media Group
Adgile Media Group is bringing the components that made digital advertising popular to the world of out-of-home. We wrap last-mile delivery trucks on behalf of brands that want advertising exposure and leverage advancements in location technology to understand how many people see a truckside ad, to measure what % of an audience converts (over a control group) after seeing a truckside ad (did they visit the brand's website, download a brand's app, visit a retail location, make an online purchase, etc), and to retarget individuals on their mobile phone after they come into contact with the truck.
The long-neglected OOH channel is being thrust into the digital age. Because it hasn't had tech for so long, there's a bit of an arbitrage scenario playing out right now - inventory is dirt cheap compared to Google Adwords, Facebook Ads, etc As such, Adgile has been quickly locking up the most valuable inventory nationwide, driving meaningful reductions in CACs and increases in RoAS for brands.